About Us
Life is filled with experiences that mold us, shaping our destinies in ways we never imagined. For Edward Armah, his journey into the world of fashion began with humble steps in the vibrant heart of Ghana.
In the late 90s, Edward found himself managing a fashion segment at a local radio station. Here, he discovered a passion—an intense, burning desire to immerse himself in the world of fashion.
In 1998, Edward’s journey took him to London. He worked in a custom shop, honing his craft, sketching clothing designs, and absorbing all he could. But London, with all its fashion grandeur, could not quench his escalating thirst.
By 2000, Edward had crossed the Atlantic, landing in the United States. At Neiman Marcus in New Jersey, Edward’s talent flourished. As a personal shopper, he mastered the art of customized clothing, leaving an indelible mark on the luxury fashion scene.
His journey didn’t stop there. Edward tested his experience at Saks Fifth Avenue and later, at Oxford, where he learned from seasoned tailors in Chicago. Each step, each stitch, brought him closer to his dream.
In 2009, Edward’s fascination with butterflies inspired him to create something truly unique. From this inspiration, BUTTERFLY BOWTIES LLC was born—later rebranded as EDWARD ARMAH, a company dedicated to crafting the finest luxury men’s dress furnishings.
Edward’s innovative idea—a bowtie that can be worn in four different ways—became his signature product. A breakthrough in the fashion industry that would earn him a title fit for a king: the Bowtie King.
From a small radio station in Ghana to the pinnacle of fashion innovation, Edward Armah’s journey is a testament to passion, creativity, and the relentless pursuit of excellence. His brand, EDWARD ARMAH, continues to redefine luxury in men’s fashion, one bowtie at a time.
